Conversations honoring retail in America

Thursday, July 06, 2006

Podcasting

Thursday, May 18, 2006

K-Mart Shorts Commercial

I absolutely loved that commercial! In case you haven't seen it; it depicts a father talking to his pre-teen daughter and her friend. He has lost enough weight to fit into his shorts from the 80's.

If you lived during the 80's you know which shorts I mean; Super short shorts...

He looks to be a tall man; who chooses to wear super short green shorts with dark socks.

He bends over to get ice cream and its all over... too funny.

Well, I had to share with K-mart how they made my day; heck they made my month so far! I was truly entertained. You know they get lots of emails when something goes wrong..they needed to know that, according to me, they got that commercial right!

I need new shorts and I know where I am looking...

The letter is below... if you get a chance (and you've seen the commercial in question), I suggest you send accolades as well. They aren't like Cameron Diaz, they respond to their fans...

> -----Original Message----- > From: help@customerservice.kmart.com
> To: akesha1@aol.com
> Sent: Wed, 17 May 2006 20:05:35 -0500
> Subject: Suggestions or Comments
> > > Please include the following line in all replies.
> Tracking number: UT20060517_0000009080

> > Dear Customer,
> > Thank you for contacting Kmart.com.
> > Thank you for taking the time to share your comments with us. We enjoy
> hearing feedback from our customers, and we appreciate your continued
> support of Kmart. We will be here when you need us. Unfortunately, at this
> time we are unable to have a flash/shockwave movie on our website.

> > Look for great bargains throughout the store and find Kmart exclusive
> brands like Martha Stewart Everyday, Thalia Sodi, Joe Boxer, Route 66 and
> Jaclyn Smith.

> > Lauriel M.
> Kmart Customer Care
> help@customerservice.kmart.com >
1-866-KMART-4U (1-866-562-7848)

> > > > > > > -----Original Message-----
> > From: akesha1@aol.com
> > Sent: May 17, 2006 1:36:04 PM CDT
> > To: help@customerservice.kmart.com
> > > > Your shorts commercial is great. I actually called my friends across the
> country and told them to look for it. It reminded us we need shorts for the
> summer, and I, personally will look at Kmart.

> > > > You should consider putting the commercial on the website; you could put
> it in
> as a flash/shockwave movie, and update it as you have more commercials